Sourcing for Innovation – Ep. 4: Importance of software co-creation

By Adam Curtis

Co-creation is a deeply collaborative way to build the innovation products and software consumers and customers demand. It is the key to better software development. But, it takes a new cultural/organization muscle to make the change to co-creation.

We sat down with CEO Jacob Hsu to discuss the importance of software development co-creation and how to select an experienced co-creation partner. You can listen to the full conversation below.

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