Catalyte expands delivery of digital marketing talent

By Adam Curtis

Catalyte has acquired The Agency Shop, a digital marketing consultancy, after a year of successful partnership between the two companies. This move bolsters Catalyte’s expanding digital marketing business unit. The founders of The Agency Shop, Eric Yang, Lance Hollander and Kevin Woo, will join Catalyte’s leadership team.

Why companies need diverse digital marketing talent

According to recent research by the World Federation of Advertisers, the advertising and digital media industry, “Is struggling to attract and retain the talent we need at all levels.”

  • 85% of agencies recognize there is high or some scarcity of talent in their organization.
  • 67% say talent scarcity is major blocker towards growth.
  • The percentage of minorities in the advertising and marketing industries lags the general population by up to 42%.

“Catalyte offers a proven solution to the digital marketing industry for both the talent and diversity crisis,” said Eric Yang. “We can leverage 20+ years of proven technology and process to create a whole new, high-quality and diverse talent pool for advertising agencies. No one else can even find this talent, much less transform them into contributing digital media specialists in just eight weeks.”

You can read more about the acquisition here.

Agencies interested in expanding and diversifying their digital marketing talent pool should contact Catalyte at eyang@catalyte.io.

Thanks to Technical.ly for covering the acquisition news.

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