To create a recurring revenue stream, engage new customers and enhance existing customer relationships, a F1000 performance apparel company had to launch a new personalized subscription box service fast.
In just nine months, Catalyte engineers brought a new product to market. Within a year, the product experienced 10x growth and developed into a new revenue stream for the client.
A world-wide leader in sportswear had worked with Catalyte on various front- and back-end projects related to its eCommerce platform. Given this close relationship, the retailer turned to Catalyte to help launch its first personalized subscription box service. The client needed a team familiar with its software development processes and one that could produce results on a compressed schedule.
Prior to enlisting Catalyte, the personalized subscription box service wasn’t a top priority for the sports apparel company. As a result, different teams and team members had developed a code base with little to no documentation. Before bringing the product to market, Catalyte needed to tackle this documentation issue to see what had already been done, what needed to be done and how to prepare future teams to continue evolving the product.
Due to its familiarity with the client’s processes, Catalyte was able to create comprehensive documentation of the project to date while developing and delivering new features. This helped improve the retailer’s documentation process with specific recommendations for future projects.
From the time they started documentation, Catalyte engineers had six months to get the personalized subscription box service from its current prototype state to public launch. This quick ramp was only possible given the strong working relationship and familiarity between the client and Catalyte.
Over those six months, Catalyte built a cloud-based product using microservice architecture to connect the consumer-facing portal of the subscription service with the backend that consisted of a logistics and inventory engine, input from personal outfitters (stylists who help select items) and a personalization engine that learns what a subscriber likes and refines suggestions over time.
Starting a new subscription service could have been risky for the sports apparel company. Instead, because of Catalyte’s work to launch the personalized subscription box service and its continuous improvements over the first year, the product became a successful new revenue stream. Over the first year, the development team was able to keep up with the 10x growth of the service, providing thousands of subscribers with the footwear and performance apparel they desired.