F1000 performance apparel company based in Baltimore
F1000 performance apparel company wanted to get new subscription box service to market fast
Catalyte’s onsite development team brought a personalized subscription box service to market in nine months, creating a new revenue stream

Key Technologies/Skills




In just nine months, the Catalyte team brought a new product to market. Within a year, the product experienced 10x growth and developed into a new revenue stream for the client.

A world-wide leader in sportswear had worked with Catalyte on various front- and back-end projects related to its eCommerce platform. Given the close relationship and colocation of teams, the retailer turned to Catalyte to help launch its first personalized subscription box service. The client needed a team familiar with its software development processes and one that could produce results in a compressed time frame.

Cleaning up the code

Prior to enlisting Catalyte, the personalized subscription box service wasn’t a top priority for the client. As a result, different teams and team members had developed a code base with little to no documentation. Before bringing the product to market, Catalyte needed to tackle this documentation issue to see what had already been done, what needed to be done and how to prepare future teams to continue evolving the product. Because of its familiarity with  the client’s processes, the Catalyte team was able to create a comprehensive documentation of the project to date while developing and delivering new features. Sitting in the same rooms as past team members, they could quickly work through any issues that arose. Overall, they helped improve the retailer’s documentation process with specific recommendations for future projects.

From 0-to-100, FAST!

From the time they started documentation, the Catalyte team had six months to get the personalized subscription box service from its current prototype state to public launch. This quick ramp was only possible given the strong working relationship and familiarity between the client and Catalyte’s teams. Over those six months, the team built a cloud-based product using microservice architecture to connect the consumer-facing portal of the subscription service with the back end that consisted of a logistics and inventory engine, input from personal outfitters (stylists who help select items) and a personalization engine that learns what a subscriber likes and refines suggestions over time.

Catalyte provides new revenue stream

Starting a new subscription service could have been a risk for the sports apparel company. Instead, with the work of the Catalyte team to launch the personalized subscription box service to market and its continuous improvements over the first year, the product became a new revenue stream. Over the first year, the development team was able to keep up with the 10x growth of the service, providing thousands of subscribers with the footwear and performance apparel they desired. Catalyte continues to work on the project, providing ongoing support and new feature development. They continue to expand integrations with third party vendors as they come on board, and plot improvements to internal product tools to increase productivity and efficiency in the selection and shipping processes.

Key Takeaways

  • Drove business value: Provided new revenue stream for client
  • Successful scaling of product: Site was able to handle 10x growth over first year
  • Go to market fast: Took project that had been around for over two years and developed it for launch in just six months
  • Proximity enabling innovation: Accomplished product engineering with on-site agile team